A landing page is a standalone web page created specifically for a marketing or advertising campaign. It’s designed to be the destination page that visitors “land” on after clicking on a link in an ad, email, or social media post. Unlike a general website page, landing pages are focused on a single goal, such as capturing leads, generating sales, or promoting a new product. They typically include a clear call to action, such as a sign-up form or a button to purchase a product.
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